Recognize your own situation.
SalesDNA does not solve the same problem for everyone. Eight situations we come across often, with the building layers that help most and an approach for the first 90 days. Every use case is a scenario: recognisable, but not an account of one customer.
Situations
- Wholesaler with a dealer network“Each of our dealers tells a different story.”The method has to work outside your own walls too. Sales channels, a one-pager for partners and a fixed rhythm per dealer. 1234567ScenarioRead the approach →
- New sales manager“I inherit a team, but no method.”Capture what the best sales reps already do today, before it walks out the door with them. 1234567ScenarioRead the approach →
- Fast-growing sales team“Every new colleague does it differently.”Onboarding on the method instead of shadowing, with an onboarding guide from the DNA. 1234567ScenarioRead the approach →
- Field sales with fixed regions“We are busy, but we see the wrong customers.”Contact cadence per class, region days and prospecting norms, so attention goes to potential and not to habit. 1234567ScenarioRead the approach →
- Inside sales“We call a lot, but nobody knows what normal is.”Qualifying with fixed criteria, call blocks, quote follow-up and re-contact as agreements instead of habits. 1234567ScenarioRead the approach →
- Project sales with tenders“Every quote is a new adventure.”Stages with exit criteria, win points in a long cycle and a forecast that holds, for selling with several decision makers. 1234567ScenarioRead the approach →
- Owner-director who wants to let go“The method is in my head, and I want it out.”Story, promise and core values out of the founder's head into a method a sales manager can steer on. 1234567ScenarioRead the approach →
- Top salesperson leaves“Our best salesperson is leaving, and his customers know it.”A transfer per departing colleague, the win points he performed and a fixed handover to the successor. 1234567ScenarioRead the approach →
These are scenarios: recognisable situations, not accounts of specific customers. Customer cases will follow as soon as customers give their permission.
Start with what is on your mind.
- Our revenue depends on a few peopleOwner-director who wants to let go · Top salesperson leaves · New sales manager
- Everyone sells their own wayNew sales manager · Inside sales · Wholesaler with a dealer network
- We grow faster than we can onboardFast-growing sales team · Top salesperson leaves
- We are busy, but steer by gut feelingField sales with fixed regions · Inside sales · Project sales with tenders
- Our partners tell a different storyWholesaler with a dealer network
- Long cycles with several decision makersProject sales with tenders · Owner-director who wants to let go
Four fixed parts, always in the same order.
- 01
The situation
What is going on, in the words of the sales manager or director. If you recognise it, this is your use case.
- 02
The approach per building layer
Which two or three building layers make the difference, with the building blocks you fill first. Never all seven at once.
- 03
The first 90 days
Three blocks of about four weeks: what you capture, with whom, and when the team starts working with it.
- 04
What you have then
The result after a quarter, and what the quarterly check tests afterwards.
Which building layer helps most in which situation.
- 1Sales foundation Wholesaler with a dealer network · Field sales with fixed regions · Owner-director who wants to let go
- 2Sales process New sales manager · Inside sales · Project sales with tenders · Top salesperson leaves
- 3Activity matrix Wholesaler with a dealer network · Field sales with fixed regions · Inside sales
- 4Customer journey Wholesaler with a dealer network · New sales manager · Project sales with tenders · Top salesperson leaves
- 5Organisation Wholesaler with a dealer network · Fast-growing sales team · Owner-director who wants to let go
- 6People Fast-growing sales team · Owner-director who wants to let go · Top salesperson leaves
- 7Steering New sales manager · Inside sales · Project sales with tenders
Is your situation not listed?
Take the quick scan: seven questions, one per building layer, and you see where to start. Or book a demo and tell us what is going on at your organisation.
Build the first building layer of your SalesDNA. Together, in 30 minutes.
You tell us how you sell, we capture it in building layer 1. After that you know whether SalesDNA fits your organization.
- No preparation needed
- Data in the EU
- Confirmation within one working day
- You pick a timeRight in the form, in two steps.
- We confirm by emailWith two short questions about your team and your current playbook.
- Together we build building layer 1Your promise and ambition, captured in SalesDNA.