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Sales Legends Group

Grip on sales. Rhythm in execution. Structural commercial growth.

The Sales Legends Group helps SMBs get more grip and rhythm on commercial growth. With an ecosystem for structural sales development in which strategy, people, knowledge, processes, technology and daily execution are connected. SalesDNA is one of the group's labels.

Behind the group

Founder Bas Resink

Bas Resink started as an entrepreneur in 2001 and has turned his 25 years of experience in sales and sales management into a system for structural sales development. In 2004 he founded Sales Legends. Since then the group has practiced one trade, and nothing else.

Bas Resink, founder of the Sales Legends Group
Bas Resink, founder of the Sales Legends Group
  • 2001started as an entrepreneur
  • 2004Sales Legends founded, and never done anything but sales
  • 1,150+customer relationships strengthened, from family business to scale-up
  • 25 yearsof experience in sales and sales management
Why, how, what

Why the group exists.

  • Why

    Too much depends on luck

    Many SMBs pay too little structural attention to sales development. As a result, revenue, customer retention and growth depend too much on individuals, loose initiatives and luck. That is why we help organizations get more grip and rhythm on commercial growth.

  • How

    One ecosystem, all connected

    With an ecosystem for structural sales development in which strategy, people, knowledge, processes, technology and daily execution are connected.

  • What

    From development to execution

    We support organizations with sales development, sales management, recruitment, interim capacity, training, coaching, assessments, learning & development and commercial consultancy.

The labels

Five labels, one group.

The Sales Legends Group works with labels. Each label takes on one piece of sales development. Together the labels form one system: from strategy and people to daily execution.

  • Label · saleslegends.nl

    Sales Legends

    Structural sales development, sales management and commercial consultancy. The heart of the group.

    Go to saleslegends.nl
  • Label · salescampus.io

    Sales Campus

    Training, coaching, assessments and learning & development for sales teams and their leaders.

    Go to salescampus.io
  • Label · salesfinders.nl

    Sales Finders

    Recruitment and interim capacity: the people who have to carry the sales method.

    Go to salesfinders.nl
  • Label · dealdrive.nl

    DealDrive

    AI sales workspace for daily execution: the account manager's customers, deals, quotes and tasks.

    Go to dealdrive.nl
  • Label · this site

    SalesDNA

    The living playbook of your sales organization. You capture your way of selling in seven building layers and keep it current all year.

    How SalesDNA works
Sales Legends Group

Grip on sales. Rhythm in execution. Structural commercial growth.

Want to know what the group's labels can do for your organization? Visit saleslegends.nl. Want to see how SalesDNA captures your way of selling? Book a 30-minute demo.