Built on 25 years of sales development in SMBs.
SalesDNA is built on 25 years of experience with structural sales development in small and medium-sized businesses. It is one of the labels of the Sales Legends Group: in one trade since 2004, and nothing else.
- 2004Sales Legends founded, and never done anything but sales
- 1,150+customer relationships strengthened, from family business to scale-up
- 25 yearswalking alongside, listening and building in sales organizations
The same pattern every time. Now a solution that lasts.
In 25 years of sales development we saw it return in hundreds of organizations: teams leaning on one top performer, a playbook that sits in a drawer after a year, training that evaporates after three weeks. The problem is rarely that people cannot do it. The problem is that the method is not captured anywhere, and nobody maintains it. Why a PDF playbook ends up in a drawer after a year is explained in the knowledge base.
SalesDNA is the answer to that. It captures the way of working we build together with customers, building layer by building layer, and keeps it current all year with the quarterly check. So what works stays, even as people come and go.
From practice, not from a book.
From practice
The seven building layers do not come from a management book. They come from years of building in sales organizations: what has to be captured, and in which order, so that a method actually gets used.
Honest match
If SalesDNA is not right for you, we say so. In the first conversation, not after three months. Sometimes a short, focused program is better than a platform.
Numbers and the shop floor
We understand the management's forecast and the sales rep's customer conversation. SalesDNA connects the two: a method that lands on the floor, and behavior that shows up in the numbers.
Founder Bas Resink
Bas Resink started as an entrepreneur in 2001 and has turned his 25 years of experience in sales and sales management into a system for structural sales development. The Sales Legends Group works with five labels: Sales Legends, Sales Campus, Sales Finders, DealDrive and SalesDNA.
- Why
- Many SMBs pay too little structural attention to sales development. As a result, revenue, customer retention and growth depend too much on individuals, loose initiatives and luck. That is why we help organizations get more grip and rhythm on commercial growth.
- How
- With an ecosystem for structural sales development in which strategy, people, knowledge, processes, technology and daily execution are connected.
- What
- We support organizations with sales development, sales management, recruitment, interim capacity, training, coaching, assessments, learning & development and commercial consultancy.
Grip on sales. Rhythm in execution.
Structural commercial growth.
Build the first building layer of your SalesDNA. Together, in 30 minutes.
You tell us how you sell, we capture it in building layer 1. After that you know whether SalesDNA fits your organization.
- No preparation needed
- Data in the EU
- Confirmation within one working day
- You pick a timeRight in the form, in two steps.
- We confirm by emailWith two short questions about your team and your current playbook.
- Together we build building layer 1Your promise and ambition, captured in SalesDNA.